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February 09, 2021

MEET THE MAN BEHIND BEN THE CAKE MAN, OUR AMBASSADOR BEN FULLARD!

If you want your wedding cake to be the ultimate centerpiece, look no further than Ben the Cake Man, whose incredible designs range from simple stacked cakes to elaborate creations finished with fresh or handcrafted sugar flowers. Ben is an amazing artist with a keen eye for detail, and we are incredibly proud to count […]


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December 07, 2020

MEET THE WOMAN BEHIND EMMA’S SWEETS, OUR AMBASSADOR MARY VALENTINO!

If you’ve searched at some point or another on Instagram “cookies “, “cookies art“, “royal icing“, and more, chances are you came across an account names Emma’s Sweets. Dozens of inspiring photos and videos of cookies in all shapes or form, beautiful colours, and impeccable lines furnish her Instagram page. But behind Emma’s Sweets is […]


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January 08, 2020

We love blue!

After 2018’s Ultra Violet and 2019’s Living Coral, Pantone has chosen Classic Blue to ring in the new century. Good news! Whether it’s for decorating cakes, cookies or chocolate, Classic Blue is becoming more and more popular in baking!   Through its positive connections to the sky and sea, blue is a well-loved colour that […]


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October 31, 2019

Have you heard of drip cakes?

Drizzling with colour and flavour, drip cakes are high on-trend right now in the baking world. These delicious and impressive cakes feature skillfully crafted drippings down their sides. Discover the Roxy & Rich Chocolate Cake Drip. Ready in 30 seconds and available in 14 vibrant colours, it contains cocoa butter (not palm oil) and maple […]


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September 13, 2019

Getting into line with creativity!

Fault line cakes are all the rage right now! Offering endless possibilities, this cake style adapts to all sorts of events and themes.    The idea is simple: a tall, pre-frosted cake, with its middle lighted frosted with buttercream and decorated with pieces of chocolate, sugar beads, edible sequins, candy, fruit, or whatever else strikes […]


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